Growth Hacker

Product Development · London, London, City of
Department Product Development
Employment Type Full-Time
Minimum Experience Mid-level
Compensation £25,000-£35,000

About our brand:

Petlab Co is the world’s fastest-growing pet supplement business. Launching in December 2018, Petlab Co is currently on track to drive over $100m in sales in 2020 without any external funding. They have a loyal community of over 100,000+ pets and tens of thousands of owners have had their lives positively impacted by innovative Petlab Co products. Petlab Co is a young, vibrant, fast-moving, and customer-centric team who value and reward high performing players. It is an ideal place for a candidate who is ambitious, hardworking, loves animals, is looking to rapidly progress their career and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs! With a currently strong foothold in the United States, in the next several years, the Company intends to rapidly establish a presence across Europe and Asia. This exciting growth/hyperscale will be underpinned by a continually evolving bedrock of proprietary product formulations which will improve pet and owner lives. Finally, the Company intends to continue to grow the value-add services and innovative products it provides to its enthusiastic community.


 The Role: 

We are looking for a creative and tenacious individual with a growth hacking mentality and an entrepreneurial eye to join our team and deliver results.We want someone who has the ability to think outside the box and devise unprecedented strategies to win new markets. You will plan, implement, and manage campaigns to drive customer acquisition and retention, focusing on supercharging the growth of our brands, through various platforms and marketing channels.



  • Experiment and implement new growth strategies to boost customer acquisition and retention.
  • Identify, implement and measure new growth tactics and marketing methods
  • Develop original and innovative content and strategies to improve SEO and increase brand awareness
  • Create viral growth through referral marketing and other growth hacking techniques
  • Establish methods and processes to ensure measurements and experimentation can be done in a scalable and repeatable model
  • Define strategies for market-driven growth
  • Consistently analyze and refine new and existing campaigns to drive revenue, uncover insight and consumer trends
  • Create and run PPC and social media campaigns
  • Test methods strategically, producing a set hypothesis, metrics to test and report quantitatively
  • Manage lead generation campaigns through various digital marketing channels
  • Drive new customer acquisition through email marketing, influencer marketing, content marketing, video marketing and more


About you:

  • Passion and hunger for results
  • Creative and analytical mindset
  • Self-motivated
  • Excellent problem-solving skills
  • Ability to think innovatively and create new ideas
  • Enthusiastic high energy, driven and resilient
  • Intelligent and confident
  • Proactive attitude
  • Goal-oriented focus




  • Progressive experience in a strategic marketing role focussed on growth hacking
  • Extensive experience in developing and launching successful growth marketing campaigns
  • Proficient in using email creation and distribution platforms, plus managing and tracking effectiveness of campaigns via Google Analytics
  • Strong digital marketing, social media and HTML capability working in an online-focused organisation
  • Experience in managing digital marketing at scale across paid and performance channels (inc. PPC, Google, Facebook, etc)
  • Data-driven B2C marketing background with a strong focus on CRM, e-commerce, and retention

This is an incredible opportunity for someone looking to make a huge impact within a rapidly growing startup. We have an incredible company culture offering flexible working hours and a fun and energetic team environment. If you have the right experience and skills for this position, then please apply below.


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  • Location
    London, London, City of
  • Department
    Product Development
  • Employment Type
  • Minimum Experience
  • Compensation